Ukiongelesha mtu kwa lugha anayoielewa, hayo yanaenda kwa kichwa. Ukimuongelesha kwa lugha yake, hayo yanaenda kuzungumza na mtu kwa lugha yake, hayo yanaenda kwa moyo wake.
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.